Android Wear rebranded as Wear OS?

Taylor Kerns, writing for Android Police:

Android Wear may be changing its image, according to a Reddit post by user H3x0n. Per the post, during the setup of an Android Wear watch (the post didn't specify which), H3x0n was greeted with both a new icon and an unfamiliar name for the operating system.

This makes complete sense, especially with the recent conversion from Android Pay to Google Pay. With less and less of a reliance on Android itself and more on the actual Wear app, available on both iOS and Android, the original name just doesn't hold up anymore.

My hope, as I've already mentioned, is that this isn't just a change in name but also a big change in update frequency for the platform, including a nice juicy update at I/O this year. Maybe even a Pixel watch?

We can dream.

15 Replies

  1. @mikehaynes @simonmumbles with Google’s efforts with Pixel 2 XL, a Pixel watch would make total sense. I doubt though if chip makers, especially Qualcomm are interested.

  2. @mikehaynes @amit Since Fitbit appear to be grinding away at the lower end I hope Google sees an opportunity to tackle the mid-to-high end where Apple have seemingly found so much success. One of these devices with a virtual assistant that actually works would be sweet.

  3. @simonmumbles I do not think Apple’s success with Watch can be attributed to the virtual assistant on there. It is health, fitness. And that one extra something for each - for some it might be notes, for others notifications.

  4. @amit @simonmumbles One thing to consider is that, while features and design are obviously a huge factor, strong and consistent marketing for a Pixel Watch could make all the difference. In a number of ways, the Pixel phones aren’t much different than Nexus devices, except that regular people know they exist.

  5. @mikehaynes The Pixel brand doesn't really mean much in the real world, so I doubt that a rebranding of Android Wear and a Pixel watching is going to make a difference. What is intriguing, however, are the number of "real" watch brands like Fossil and Movado, who sell and continue releasing new Android Wear watches.

  6. @frankm Yeah, that's a good point. I've always been really surprised by the support of major companies like that for Android Wear. Again, I feel like these companies and Google need to inform and educate people that these things even exist. Until they do, I think AW will always be too niche to really find mass appeal.

  7. @frankm @mikehaynes I’d be surprised if the Pixel brand didn’t gain greater recognition sooner rather than later, mostly because it’s connected intrinsically to Google. People say “Google that”, not “Siri that” or “Apple that”, whilst Chromebooks are gaining traction in homes via schools, Google Drive has also spread very much.

    Pointing out to people, “Oh hey, this stuff works OK on non-Pixel devices but the best experience is with Pixel.” could be quite the compelling argument.

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