Graeme McMillan, writing for THR:
“Many of our perennially best-selling, critically acclaimed books were produced when we unleashed our top talent on standalone, often out-of-continuity projects featuring our most iconic characters, a prime example being Frank Miller’s The Dark Knight Returns,” DC Entertainment co-publisher Jim Lee explains in a statement about the new imprint. “Creating DC Black Label doubles down on our commitment to working with all-star talent and trusting them to tell epic, moving stories that only they can tell with the highest levels of creative freedom.”
This initial lineup looks great and I'm really excited to see more information and some art from these new books.
DC's really turned a corner for me since Rebirth and this new line, along with the others they've announced for younger audiences recently, shows they're really committed to delivering great stories to readers of all ages and tastes.